Compliance Resources for Social Media Marketing
Last Monday, FINRA released Regulatory Notice 10-06: Guidance on Blogs and Social Networking Web Sites. These long awaited guidelines finally gave some direction on how registered representatives can use social media for marketing purposes. Since the release, there has been quite a bit of discussion online about the topic. Since I am not personally an expert on compliance, I thought I would share with you some of the commentary and resources that have been published this past week on this topic:
Regulatory Notice 10-06: Guidance on Blogs and Social Networking Web Sites
FINRA, January 25, 2010
In the Game: New Rules for Social Media
Financial Planning Magazine, January 29, 2010
Whitepaper: The Companion Guide to FINRA/SEC Social Networking Compliance
SocialWare, January 2010
Special Webcast: Advisers and LinkedIn
InvestmentNews, January 26, 2010
Social media: 10 things every adviser should know
InvestmentNews, January 27, 2010
FINRA Cautions Advisors About Social Media
Financial Advisor, January 26, 2010
If you are interested more in this topic, I encourage you to follow these bloggers who are closely monitoring the topic:
Pat Allen, Rock the Boat Marketing & Advisor Tweets
For a few more days (or until Twitter stops storing the tweets) you can view what people were saying about the guidelines on Twitter: http://search.twitter.com/search?q=%23finrasm
Kristen Luke is the Principal of Wealth Management Marketing, a firm dedicated to providing marketing strategies and support for financial advisors. Kristen works with independent advisors to develop effective marketing plans and provides the back office support required to implement the strategies. For more information, visit www.wealthmanagementmarketing.net.
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